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Integrated Advertising, Promotion, and Marketing Communications

By: Contributor(s): Material type: TextPublisher: New York, NY, : Pearson, [2018]Edition: Eighth editionDescription: xx, 488 pages : color illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292222691
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5415.123 .C58 2018
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Institute of Journalism - Dzorwulu Campus Main Shelve HF 5415.123/CLO (Browse shelf(Opens below)) C1 Available 1437526748618
Books Institute of Journalism - Dzorwulu Campus Main Shelve HF 5415.123/CLO (Browse shelf(Opens below)) C2 Available 1437526748717
Books Institute of Journalism - Dzorwulu Campus Main Shelve HF 5415.123/CLO (Browse shelf(Opens below)) C3 Available 1437526748731
Books Institute of Journalism - Dzorwulu Campus Reference HF 5415.123/CLO (Browse shelf(Opens below)) C4 Available 1437526748724

Includes bibliographical references (pages 447-461) and indexes.

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