Integrated Advertising, Promotion, and Marketing Communications (Record no. 10761)

MARC details
000 -LEADER
fixed length control field 01154cam a2200337 i 4500
001 - CONTROL NUMBER
control field 19401945
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240701152553.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161208s2018 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016042101
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292222691
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency LOC
Description conventions rda
Modifying agency D LC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .C58 2018
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.,
Relator term [author]
245 10 - TITLE STATEMENT
Title Integrated Advertising, Promotion, and Marketing Communications
250 ## - EDITION STATEMENT
Edition statement Eighth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY, :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice [2018]
300 ## - PHYSICAL DESCRIPTION
Extent xx, 488 pages :
Other physical details color illustrations ;
Dimensions 27 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 447-461) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald,
Relator term author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Koha issues (borrowed), all copies 3
Holdings
Date last seen Accession number Total Checkouts Full call number Barcode Date last checked out Copy number Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired
01.06.2022 005956 1 HF 5415.123/CLO 1437526748618 19.05.2022 C1 23.03.2021 Books   Library of Congress Classification       Institute of Journalism - Dzorwulu Campus Institute of Journalism - Dzorwulu Campus Main Shelve 23.03.2021
23.03.2021 005957   HF 5415.123/CLO 1437526748717   C2 23.03.2021 Books   Library of Congress Classification       Institute of Journalism - Dzorwulu Campus Institute of Journalism - Dzorwulu Campus Main Shelve 23.03.2021
22.07.2024 005958 2 HF 5415.123/CLO 1437526748731 01.07.2024 C3 23.03.2021 Books   Library of Congress Classification       Institute of Journalism - Dzorwulu Campus Institute of Journalism - Dzorwulu Campus Main Shelve 23.03.2021
23.03.2021 005959   HF 5415.123/CLO 1437526748724   C4 23.03.2021 Books   Library of Congress Classification       Institute of Journalism - Dzorwulu Campus Institute of Journalism - Dzorwulu Campus Reference 23.03.2021