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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.

By: Contributor(s): Material type: TextPublication details: Mason, Ohio : South-Western Cengage Learning, ©2013.Edition: 9th ed. International EditionDescription: xxii, 729 pages : illustrations (some color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781133191421
  • 1133191428
Subject(s): Genre/Form: DDC classification:
  • 658.8/2 22
LOC classification:
  • HF 5415.123/ SHI .S54 2013
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Institute of Journalism - Dzorwulu Campus Graduate Reference HF 5415.123/ SHI (Browse shelf(Opens below)) C1 Available 1437526717379
Books Institute of Journalism - Dzorwulu Campus Main Shelve HF 5415.123/ SHI (Browse shelf(Opens below)) C2 Available 1437526717416
Books Institute of Journalism - Dzorwulu Campus Main Shelve HF 5415.123/ SHI (Browse shelf(Opens below)) C3 Available 1437526717447
Books Institute of Journalism - Dzorwulu Campus Main Shelve HF 5415.123/ SHI (Browse shelf(Opens below)) C4 Available 1437526717454
Books Institute of Journalism - Osu Ringway Campus Reference HF 5415.123/ SHI (Browse shelf(Opens below)) C5 Available 1437526717386
Books Institute of Journalism - Osu Ringway Campus Main Shelve HF 5415.123/ SHI (Browse shelf(Opens below)) C7 Available 1437526717522
Books Institute of Journalism - Osu Ringway Campus Main Shelve HF 5415.123/ SHI (Browse shelf(Opens below)) C6 Available 1437526717430

Previous ed. published in 2010.

Includes bibliographical references and index.

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