Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 11138)

MARC details
000 -LEADER
fixed length control field 01784cam a22004577a 4500
001 - CONTROL NUMBER
control field 17409336
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220829180246.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120731s2013 ohua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012945620
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133191421
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1133191428
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn827949462
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Transcribing agency AU@
Modifying agency OCLCO
-- YDXCP
-- H9Z
-- CNCEN
-- OCLCF
-- OCLCQ
-- XBM
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123/ SHI
Item number .S54 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/2
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 10 - TITLE STATEMENT
Title Advertising, promotion, and other aspects of integrated marketing communications /
Statement of responsibility, etc. Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
Remainder of edition statement International Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, Ohio :
Name of publisher, distributor, etc. South-Western Cengage Learning,
Date of publication, distribution, etc. ©2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 729 pages :
Other physical details illustrations (some color) ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous ed. published in 2010.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
Form subdivision Textbooks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
Form subdivision Textbooks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Form subdivision Textbooks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
Form subdivision Textbooks.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00797511
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00870196
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00894544
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01103868
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Textbooks.
Source of term fast
Authority record control number or standard number (OCoLC)fst01423863
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Andrews, J. Craig.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Koha issues (borrowed), all copies 3
Holdings
Date last seen Accession number Full call number Barcode Copy number Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Date last checked out Serial Enumeration / chronology
09.12.2021 006554 HF 5415.123/ SHI 1437526717379 C1 09.12.2021 Books   Library of Congress Classification       Dzorwulu Campus Library Dzorwulu Campus Library Graduate Reference 19.11.2021 2001 GIJ Alumni      
10.10.2022 006555 HF 5415.123/ SHI 1437526717416 C2 09.12.2021 Books   Library of Congress Classification       Dzorwulu Campus Library Dzorwulu Campus Library Main Shelve 19.11.2021 2001 GIJ Alumni 1 29.08.2022  
22.08.2022 006556 HF 5415.123/ SHI 1437526717447 C3 09.12.2021 Books   Library of Congress Classification       Dzorwulu Campus Library Dzorwulu Campus Library Main Shelve 19.11.2021 2001 GIJ Alumni 1 22.08.2022  
05.09.2022 006557 HF 5415.123/ SHI 1437526717454 C4 09.12.2021 Books   Library of Congress Classification       Dzorwulu Campus Library Dzorwulu Campus Library Main Shelve 19.11.2021 2001 GIJ Alumni 1 22.08.2022  
09.12.2021 006558 HF 5415.123/ SHI 1437526717386 C5 09.12.2021 Books   Library of Congress Classification       Ringway Campus Library Ringway Campus Library Reference 19.11.2021 2001 GIJ Alumni      
09.12.2021 006559 HF 5415.123/ SHI 1437526717430   09.12.2021 Books   Library of Congress Classification       Ringway Campus Library Ringway Campus Library Main Shelve 19.11.2021 2001 GIJ Alumni     C6
09.12.2021 006560 HF 5415.123/ SHI 1437526717522 C7 09.12.2021 Books   Library of Congress Classification       Ringway Campus Library Ringway Campus Library Main Shelve 19.11.2021 2001 GIJ Alumni