| 000 | 01073cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 17135856 | ||
| 003 | OSt | ||
| 005 | 20250604135110.0 | ||
| 008 | 120126s2012 enka b 001 0 eng | ||
| 010 | _a 2012003188 | ||
| 020 | _a9780749466596 (pbk.) | ||
| 040 |
_aDLC _cLOC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF 5415/VAN |
| 100 | 1 | _aVan Belleghem, Steven. | |
| 245 | 1 | 4 |
_aThe conversation manager : _bThe power of the modern consumer, the end of the traditional advertiser |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2012. |
||
| 300 |
_ax, 212 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [196]-203) and index. | ||
| 650 | 0 |
_aMarketing _xSocial aspects. |
|
| 650 | 0 |
_aInternet marketing _xSocial aspects. |
|
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aSocial media. | |
| 650 | 0 |
_aManagement _xSocial aspects. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c11465 _d11465 |
||