| 000 | 01054cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 14685605 | ||
| 003 | OSt | ||
| 005 | 20230530074753.0 | ||
| 008 | 070104s2008 mauab b 001 0 eng | ||
| 010 | _a 2006103506 | ||
| 020 | _a97800711010559 (alk. paper) | ||
| 035 | _a(OCoLC)ocm77573911 | ||
| 035 | _a(OCoLC)77573911 | ||
| 040 |
_aDLC _cLOC _dBAKER _dBTCTA _dC#P _dYDXCP _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5821/ ARE _b.B62 2008 |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 | _aContemporary Advertising |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2008. |
||
| 300 |
_axl, 712 p. : _bcol. ill., col. map ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 653-672) and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWeigold, Michael F., _d1958- |
|
| 700 | 1 | _aArens, Christian. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c11249 _d11249 |
||