| 000 | 00919cam a22003138a 4500 | ||
|---|---|---|---|
| 001 | ocm436028000 | ||
| 003 | OCoLC | ||
| 005 | 20230610130040.0 | ||
| 008 | 091022s2011 maua 001 0 eng | ||
| 010 | _a2009041919 | ||
| 020 | _a9781121914018 | ||
| 035 | _a(OCoLC)436028000 | ||
| 040 |
_aDLC _cLOC _dBTCTA _dCLE _dBWX _dYDXCP _dCMJ |
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| 090 |
_aHF 5821/ARE _b.Ar3 |
||
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 | _aContemporary Advertising and Integrated Marketing Communications. |
| 250 | _a14th ed. | ||
| 250 | _aAfrican Edition | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2013. |
||
| 300 |
_avi, 742 p. : _bill. ; _c28 cm. |
||
| 500 | _aPrev. ed. has title: Contemporary advertising. | ||
| 500 | _aIncludes index. | ||
| 590 | _asoa 09/12/2014. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWeigold, Michael F., _d1958- |
|
| 700 | 1 | _aArens, Christian. | |
| 907 |
_a.b11323139 _da |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c11247 _d11247 |
||