000 00559 a2200157 4500
999 _c10927
_d10927
001 d505cad2-aa18-c13c-d561-7e6182ce2aa9
007 tz
020 _a9781137243317
100 _aAyantunji Gbadamosi (ed)
245 _aPrinciples of Marketing A Value-Based Approach
260 _bPalgrave Macmillan
_c2013
300 _a428 p.
_bE-book
650 _aBusiness, management, Economics, finance, business & management, Marketing, Branding, Advertising, principles, value, Consumer Buying Behaviour
700 _aIan Bathgate (ed)
_aSonny Nwankwo (ed)
942 _2lcc