| 000 | 03148cam a2200457 i 4500 | ||
|---|---|---|---|
| 999 |
_c10610 _d10610 |
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| 001 | 18268632 | ||
| 003 | OSt | ||
| 005 | 20200915141614.0 | ||
| 008 | 140815t20152015nyua b 001 0 eng | ||
| 010 | _a 2014024842 | ||
| 020 | _a9780415841214 (hbk) | ||
| 020 | _a9780415841221 (pbk) | ||
| 020 | _z9780203766569 (ebk) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHE8700.8 _b.G55 2015 |
| 082 | 0 | 0 |
_a384.550973 _223 |
| 082 | 0 | 0 |
_a384.55068/8 _223 |
| 084 |
_aSOC052000 _aLAN004000 _aPER010030 _2bisacsh |
||
| 100 | 1 |
_aGillan, Jennifer, _eauthor. |
|
| 245 | 1 | 0 |
_aTelevision Brandcasting : _bThe Return of the Content-Promotion Hybrid |
| 264 | 1 |
_aNew York : _bRoutledge, Taylor & Francis Group, _c2015. |
|
| 264 | 4 | _c©2015 | |
| 300 |
_axvii, 275 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, this bookJennifer Gillan outlines how in each era new technologies unsettled entrenched business models,; an emergent viewing platform threatened to undermine an established one,; and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family's parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, individual chapters focus on brandcasting at the level of the television series, network schedule, the "Blu-ray/ DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media space. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan's new book provides vital insights into television's role in the expansion of a brand-centric U.S. culture"-- _cProvided by publisher. |
||
| 650 | 0 |
_aTelevision broadcasting _zUnited States. |
|
| 650 | 0 |
_aBranding (Marketing) _zUnited States. |
|
| 650 | 0 |
_aTelevision broadcasting _xTechnological innovations _zUnited States. |
|
| 650 | 0 | _aConvergence (Telecommunication) | |
| 650 | 7 |
_aSOCIAL SCIENCE / Media Studies. _2bisacsh |
|
| 650 | 7 |
_aLANGUAGE ARTS & DISCIPLINES / Communication Studies. _2bisacsh |
|
| 650 | 7 |
_aPERFORMING ARTS / Television / History & Criticism. _2bisacsh |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
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