TY  - BOOK
AU  - Webster G. James
AU  - Phalen F. Patricia
TI  - Ratings analysis: The theory and practice of audience research
SN  - 080585410X
PY  - 2006///
CY  - New Jersey
PB  - LEA ; 
KW  - Televisionprograms-ratings-methodology
KW  - Television Viewers
ER  -