Webster G. James <br/><br/>
Ratings analysis:  The theory and practice of audience research 

 - 3rd 
 - New Jersey,  LEA ;   2006 
<br/><br/><label>ISBN: </label>080585410X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Televisionprograms-ratings-methodology--Television Viewers