TY  - BOOK
AU  - Queslch John A.
AU  - Paul W. Farris
TI  - Cases In Advertising Promotion Management: Promotion Management
SN  - 0256096899
PY  - 1991///
CY  - Richard d Irwin
PB  - Irwin
KW  - Advertising Case Studies
KW  - Sales Promotion Case Studies
ER  -