Queslch John A. <br/><br/>
Cases In Advertising Promotion Management:  Promotion Management 

 - 3rd 
 - Richard d Irwin,  Irwin:   1991 
<br/><br/><label>ISBN: </label>0256096899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Case Studies--Sales Promotion Case Studies