Media management :  a casebook approach. /  
by George Sylvie .... [et al.].  
 - 4. ed. 
 - New York:  Routledge,  2012.   
 - xi, 414 s. :  ill. ;  23 cm. 
 - LEA's communication series. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780805861976 (pbk.)   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Management -- Case studies.  <br/>Mass media --Management.  
<br/><br/><label>LC Class. No.: </label>P 96/ SYL