Arens, William F. <br/><br/>
Contemporary Advertising  

 - 11th ed. 
 - Boston :  McGraw-Hill Irwin,  c2008. 
 - xl, 712 p. :  col. ill., col. map ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 653-672) and indexes. 
<br/><br/><label>ISBN: </label>97800711010559 (alk. paper) 
<br/><br/><label>LCCN: </label>2006103506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5821/ ARE  / .B62 2008