Arens, William F. <br/><br/>
Contemporary Advertising and Integrated Marketing Communications. 

 - 14th ed. African Edition 
 - Boston :  McGraw-Hill Irwin,  c2013. 
 - vi, 742 p. :  ill. ;  28 cm. 
<br/><br/> Prev. ed. has title: Contemporary advertising.  Includes index. 
<br/><br/><label>ISBN: </label>9781121914018 
<br/><br/><label>LCCN: </label>2009041919 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.