Arens, William F. <br/><br/>
Contemporary Advertising and Integrated Marketing Communications. 

 - 13th ed. 
 - New York:  McGraw-Hill Irwin,  c2011. 
 - xl, 774 p. :  col. ill. ;  28 cm. 
<br/><br/> Prev. ed. has title: Contemporary advertising.  Includes index. 
<br/><br/><label>ISBN: </label>9780071220606 9780071220606 (alk. paper) 
<br/><br/><label>LCCN: </label>2009041919 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1