TY  - GEN
AU  - David Meerman Scott
TI  - The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
SN  - 9781119651611
PY  - 2020///
CY  - New Jersey 
PB  -  John Wiley & Sons, Inc.
KW  - Digital Marketing; Digital PR; Content Marketing; Podcast Marketing; Social Media Marketing; Live Video Marketing; Newsjacking; Online PR; Online Marketing
ER  -