The conversation manager : The power of the modern consumer, the end of the traditional advertiser
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, 2012.Description: x, 212 p. : ill. ; 24 cmISBN: - 9780749466596 (pbk.)
- HF 5415/VAN
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Institute of Journalism - Dzorwulu Campus Main Shelve | HF 5415/VAN (Browse shelf(Opens below)) | C1 | Available | 1437526754930 |
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| HF 5415/ASA Marketing & Advertising - | HF 5415/FAR Marketing Essentials | HF 5415/LUT The Marketing Plan : How to Prepare and Implement It | HF 5415/VAN The conversation manager : The power of the modern consumer, the end of the traditional advertiser | HF 5438.4/ SPI Management of a Sales Force | HF 5438.4/ SPI Management of a Sales Force | HF 5438.4/ SPI Management of a Sales Force |
Includes bibliographical references (p. [196]-203) and index.
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