Integrated Marketing Communications in Advertising and Promotion
Material type:
TextPublication details: United States ; United Kingdom : South-Western/Cengage Learning, 2010. Edition: 8th ed., International edDescription: xx, 668 p. : col. ill. ; 28 cmISBN: - 9780324665314 (pbk)
- 0324665318 (pbk)
- HF 5415.123/ SHI
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Institute of Journalism - Dzorwulu Campus Main Shelve | HF 5415.123/ SHI (Browse shelf(Opens below)) | C1 | Available | 1437526731467 | |||||||||||||
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Institute of Journalism - Dzorwulu Campus Main Shelve | HF 5415.123/ SHI (Browse shelf(Opens below)) | C2 | Available | 1437526731474 | |||||||||||||
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Books
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Institute of Journalism - Dzorwulu Campus Main Shelve | HF 5415.123/ SHI (Browse shelf(Opens below)) | C3 | Available | 1437526731481 |
Browsing Institute of Journalism - Dzorwulu Campus shelves,Shelving location: Main Shelve Close shelf browser (Hides shelf browser)
| HF 5415.123/ SHI Advertising, promotion, and other aspects of integrated marketing communications / | HF 5415.123/ SHI Integrated Marketing Communications in Advertising and Promotion | HF 5415.123/ SHI Integrated Marketing Communications in Advertising and Promotion | HF 5415.123/ SHI Integrated Marketing Communications in Advertising and Promotion | HF 5415.123/CLO Integrated Advertising, Promotion, and Marketing Communications | HF 5415.123/CLO Integrated Advertising, Promotion, and Marketing Communications | HF 5415.123/CLO Integrated Advertising, Promotion, and Marketing Communications |
Previous ed.: Thomson South-Western, 2007.
Includes index.
Formerly CIP. Uk
Direct marketing.
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