Contemporary Advertising and Integrated Marketing Communications. (Record no. 11247)

MARC details
000 -LEADER
fixed length control field 00919cam a22003138a 4500
001 - CONTROL NUMBER
control field ocm436028000
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230610130040.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091022s2011 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009041919
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781121914018
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)436028000
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency LOC
Modifying agency BTCTA
-- CLE
-- BWX
-- YDXCP
-- CMJ
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5821/ARE
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .Ar3
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 10 - TITLE STATEMENT
Title Contemporary Advertising and Integrated Marketing Communications.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
250 ## - EDITION STATEMENT
Edition statement African Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 742 p. :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Prev. ed. has title: Contemporary advertising.
500 ## - GENERAL NOTE
General note Includes index.
590 ## - LOCAL NOTE (RLIN)
Local note soa 09/12/2014.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.,
Dates associated with a name 1958-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arens, Christian.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11323139
d a
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Date last seen Accession number Total Checkouts Full call number Barcode Copy number Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition
29.05.2023 002448   HF 5821/ ARE 1437526745372 C1 29.05.2023 Books   Library of Congress Classification       Dzorwulu Campus Library Dzorwulu Campus Library Main Shelve 29.05.2023 Donated by SyTris