Ratings analysis: The theory and practice of audience research
Webster G. James
Ratings analysis: The theory and practice of audience research - 3rd - New Jersey, LEA ; 2006
080585410X
Televisionprograms-ratings-methodology--Television Viewers
Ratings analysis: The theory and practice of audience research - 3rd - New Jersey, LEA ; 2006
080585410X
Televisionprograms-ratings-methodology--Television Viewers