Contemporary Advertising
Arens, William F.
Contemporary Advertising - 11th ed. - Boston : McGraw-Hill Irwin, c2008. - xl, 712 p. : col. ill., col. map ; 29 cm.
Includes bibliographical references (p. 653-672) and indexes.
97800711010559 (alk. paper)
2006103506
Advertising.
HF 5821/ ARE / .B62 2008
Contemporary Advertising - 11th ed. - Boston : McGraw-Hill Irwin, c2008. - xl, 712 p. : col. ill., col. map ; 29 cm.
Includes bibliographical references (p. 653-672) and indexes.
97800711010559 (alk. paper)
2006103506
Advertising.
HF 5821/ ARE / .B62 2008