Influencing of multiple celebrity endorsement on brand perspective and consumer purchase intention in Ghana /

Mensah, Myra Magdalene

Influencing of multiple celebrity endorsement on brand perspective and consumer purchase intention in Ghana / Myra Magdalene Mensah. - Ringway, Accra: Ghana Institute of Journalism 2015. - xii, 105 p.: ill., tables; 30cm - Dissertation, Public Relation English .

Includes bibliographical references:


Brand Perception
Celebrity Endorsement
Consumer Purchase

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