The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

David Meerman Scott

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly - New Jersey John Wiley & Sons, Inc., 2020 - E- Books, 448 p.

9781119651611


Digital Marketing; Digital PR; Content Marketing; Podcast Marketing; Social Media Marketing; Live Video Marketing; Newsjacking; Online PR; Online Marketing