Marketing management : Knowledge and skills : Text, analysis, cases, plans.

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TextPublication details: Homewood, IL : Irwin, 1992.Edition: 3rd edDescription: xvi, 943 p. : ill. ; 24 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Institute of Journalism - Osu Ringway Campus Main Shelve				HF 5415.13/PET (Browse shelf(Opens below))				C1	Available			1337818407974

Includes bibliographical references (p. 922-932) and indexes.

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